Avoiding Social Media Overload

With various competitors and companies running intense social media campaigns these days, it is easy for you to feel overwhelmed. Your company should be using social media sites, but how do you know which ones?

And how often should you be posting on these sites – Weekly? Daily? Hourly? Cyclone Strategies is here to help you answer these difficult questions so that you can begin implementing an effective campaign.

There are countless social media outlets available for your company to use: Facebook, Twitter, LinkedIn, Blogger, Pinterest, Tumblr, YouTube, Flickr, Stumble Upon, Myspace, Ning – the list is seemingly endless.

When new to social media, companies may often feel obligated to use too many, or even all of these sites. However, this is not the most effective way to approach a new social media campaign; you need to spend time developing each of your social media sites in order to make them valuable, as well as cohesive with one another.

Here at Cyclone, one of our first objectives is helping our clients choose the most appropriate social media sites for their campaign. By working with you, we learn which sites will suit your business correctly, as well as which sites may be of little use to you.

We have learned that choosing the correct social media outlets from the start means saving time and resources for you and your team.

Similarly, many companies who are new to social media feel the need to post content at an excessive (and sometimes detrimental) rate. The users who follow you on social media sites are often interested in what your company does.

However, they don’t want to see information from you constantly, or it may start to look like “spam”. At the same time, if you don’t post enough content, people will not pay attention to you because you appear to be inactive.

Another important goal here at Cyclone is to help our clients understand and develop proper posting regiments. To do this, we create specific posting schedules for each of your social media sites. The schedules show you when and what to post in order to achieve your goals, and to increase your following.

By working with us, you and your team can save a whole lot of headache – we are here to help you develop effective strategies and habits which help foster successful campaigns. Please see our “Services” tab or contact us to learn more, we’re always here to answer any questions!

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